Patterns are everywhere. You see them in the weather, nature, mathematics, art and science. And in call centers too (of course). Info will be accumulated and analyzed daily, weekly and monthly and virtually all contact centers capture such data as AHT, FCR and call volumes. These patterns or models for services could be exploited systematically to invest in new or improved services. Many design patterns for customer service experiences are abstract qualitative depictions that create positive outcomes for customers. So, by looking at the info gathered over time, the call center can begin to see customer and call trends.
Instead of thinking about the total call time as “average handle time,” let’s call it Average Interaction Time, or AIT. The formula for AIT can be defined this way:
AIT = Average Process Time + Average Nurture Time + Average Wrap Up Time
Average Process Time is the time it actually takes for the CSR to navigate systems, find data, update information, calculate payments, research a knowledgebase, etc. Average Nurture Time is the time the CSR actually spends understanding what the customer really needs, recommending additional services, building a relationship, being empathetic – whatever is needed to improve satisfaction and retention.
By reducing Average Process Time and, in many cases, automating or eliminating Wrap Up Time, the CSR has more time to Nurture, yielding happier customers and greater opportunity for the contact center to add value in terms of revenueand customer retention. And, by the way, training costs are greatly reduced. The CSRs are happier, so they stay longer and deliver better customer service. Give AIT a look and then look at your CSRs’ desktops to see if Jacada can help. Observe the complexity they’re forced to deal with on every call. By reducing desktop complexity you can give your CSRs the time they need to deliver real value to your business.