Leading expert Peter Massey sets the record straight on customer service, contact centres and customer experience. Massey speaks with MyCustomer.com about some of the issues facing customer service departments, contact centres and businesses at large when it comes to the customer experience.
'How do we stop doing dumb things to our customers and our people?' - that's the mantra of Peter Massey, one of the leading figures in the world of customer service and experience. For the last 10 years, Massey's work has focused on reducing customer effort, exploring why companies cause customers to contact them at all and how to optimise customer experiences.
Read more to find out how to remedy 6 common customer experience excuses. Check out Jacada.com for information on products and services that can help the contact centre. No more excuses!
